Email Marketing Program Driving 13% of Company Revenue
The Challenge
Comply Foam needed a stronger e-commerce revenue engine beyond paid traffic alone — email marketing was underutilized as a growth channel.
The Strategy
Segmentation & Targeting
integrated with the Shopify e-commerce platform, targeting both promotional campaigns and automated lifecycle flows (welcome, abandoned cart, post-purchase).
E-Mail Marketing Funnel
Built and executed a full-funnel email marketing and automation program in Klaviyo
The How
Shopify E-Commerce
Managed the Shopify platform to align product and content strategy with email touchpoints
Email Marketing Automation
Designed and built segmented campaigns and automated flows in Klaviyo
Paid Search, Social & PPC
Partnered with a paid digital agency to align paid and email efforts
"She consistently produces results of the highest quality, while maintaining a rare balance between true artistry and efficient turn-around times."
Samuel J. McKinney, Founder, McKinney Creative Ventures (worked with Jennie on the same team at Hearing Components / Comply Foam)
The Results
+13%
+100K
1
OF REVENUE
Paid digital agency partnership - attributed revenue
Managed and mentored a social media intern, scaling content output without adding headcount
* Tracked via Semrush, GA4, Search Console, and TapClicks | Program built and managed by Digital Marketing Manager, North America
All figures reflect anonymized, directional performance for portfolio presentation purposes.