YouTube SEO Optimization — Driving Engagement and Subscriber Growth
The Challenge
SICK's YouTube channel had strong technical product content but wasn't optimized for discoverability — videos weren't ranking or attracting sustained engagement.
The Strategy
Best Practices
Applied SEO best practices to video
YouTube Optimization
Optimized Tags, Titles, Descriptions & Keywords
Parallel Channel Support
managing paid search (PPC/Google Ads) in parallel to support visibility
The How
SEO Video Optimization
Audited and rewrote video metadata (titles, descriptions, tags) for SEO
Keyword Research
Applied keyword research to align content with search intent
Created & Managed Paid Digital
Managed complementary PPC and paid social campaigns
"She has taken the lead with optimizing our corporate YouTube channel, driving engagement, traffic, and subscriptions. Jennie is frequently pushing the creative edge... she saw a missing piece and took it upon herself to fix it."
— Megan Palkert, Marketing Leader (worked with Jennie on the same team at SICK, Inc.)
The Results
* Tracked via Semrush, GA4, Search Console, and TapClicks | Program built and managed by Digital Marketing Manager, North America
All figures reflect anonymized, directional performance for portfolio presentation purposes.